Client: Classic Wines Auction
Project: Rebranding, logo development, and supporting collateral materials invitations, auction catalogue, signage. Design and launch website including online winemaker dinner reservations.
Objective: Create a refined, modern brand for CWA that incorporates tag line and cohesive identity through website and printed materials. Reach a new audience of wine aficionados through a targeted campaign of print and website.
Results: 2006 auction raised $2.1 million for four children's charities. Successful attendence at new winemaker dinners.